Selling Your Home: Your Realtor is the Second Most Important Step

Selling Your Home: Your Realtor is the Second Most Important Step

February 20, 2017

The headline of this article was used to hopefully grab your attention. Some of you might think your local REALTOR is the most important component of the selling process. The reality is that the most important component is you the seller and the product you are selling. Is your product best of class for your size, location and neighborhood? If it is you will most likely sell it and get top current market value.

You hire your REALTOR for his/her expertise and marketing capability. This expertise should be utilized to determine a game plan to put the best product in the best condition on the market enabling your home to sell, the finish line. That finish line is a successful closing. Your sole objective in engaging with any local REALTOR should be to get your home sold enabling you to move on to whatever or wherever your destination may be. It is the end of a chapter and the beginning of a new one.

The premise of our business model is realizing that technology is changing the way people buy and sell real estate. We also understand because of new regulations and the additional complexity of all real estate transactions, it is more important than ever to use a licensed REALTOR.

According to the National Association of REALTORS For the past three years, (2012-2015) 92% of all buyers have used the Internet in their home search. The report also revealed that 95% percent of buyers that used the internet when searching for a home purchased their home through either a real estate agent/broker or from a builder or builder’s agent. Only 2% purchased their home directly from a seller whom the buyer didn’t know. Also important to remember the builder’s agent does not represent you. They represent the builder or developer and are prohibited from signing a buyer’s agency agreement with you.

The importance to you as a seller is that so much information is available online that you must price your home according to fair market value. If you are not getting showings or if you have quite a few showings and no offers, then your home is probably not priced to sell in your particular market, which can vary from neighborhood or zip code to zip code.

Regardless if you are buying or selling your home use your local REALTOR to help you every step of the way, from the starting block to the finish line. In the long run you will be happy you had representation. When listing your home we all want the best price but listening to your REALTOR as far as pricing your home to sell is of the utmost importance.

Pete Chaison is co-owner of Savannah list For Less and can be contacted at either 912.313.2759 or


Pete Chaison.

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